SIF 2022: Advisers must avoid sustainability 'alphabet soup'

‘50 shades of green’

Jenna Brown
clock • 2 min read
SIF 2022: Advisers must avoid sustainability 'alphabet soup'
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SIF 2022: Advisers must avoid sustainability 'alphabet soup'

Advisers looking to establish themselves in the sustainable investment space should avoid complex terminology when talking to clients and keep it as simple as possible, delegates heard.

Speaking on day one of the Sustainable Investment Festival, David MacDonald, founder of The Path, said it was essential advisers share their sustainable credentials with clients, explain their posi...

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