Justin Harper to depart LV=

After 16 years

John Brazier
clock • 2 min read

LV= has made a number of changes to its protection management team that will see propositions and marketing director Justin Harper leave the provider.

As part of the restructure, LV='s protection marketing & proposition and protection strategy & [artnerships teams will combine reporting to Toby Bainbridge, who joined LV= from Royal London in April 2020 as head of strategy. Mike Farrell, protection sale director, meanwhile, will be responsible for "market facing communications" as the company aims to "enhance its position as a leading protection provider". Harper, who has been with LV= for 16 years, took on responsibility for protection propositions at LV= following the departure of Debbie Kennedy to LifeSearch last year. He has held...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Paymentshield brings back unemployment cover

Paymentshield brings back unemployment cover

Migrates mortgage protection and IP book

Jaskeet Briah
clock 25 June 2025 • 2 min read
Mind the gap: How to protect the self-employed

Mind the gap: How to protect the self-employed

'The financial resilience of self-employed clients is essential'

Ryan Griffin
clock 23 June 2025 • 3 min read
Protection and pensions: Overcoming challenges faced across both sectors

Protection and pensions: Overcoming challenges faced across both sectors

'Pensions and protection aren't often spoken about in the same sentence'

Paul Yates
clock 11 June 2025 • 4 min read