Justin Harper to depart LV=

After 16 years

John Brazier
clock • 2 min read

LV= has made a number of changes to its protection management team that will see propositions and marketing director Justin Harper leave the provider.

As part of the restructure, LV='s protection marketing & proposition and protection strategy & [artnerships teams will combine reporting to Toby Bainbridge, who joined LV= from Royal London in April 2020 as head of strategy. Mike Farrell, protection sale director, meanwhile, will be responsible for "market facing communications" as the company aims to "enhance its position as a leading protection provider". Harper, who has been with LV= for 16 years, took on responsibility for protection propositions at LV= following the departure of Debbie Kennedy to LifeSearch last year. He has held...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Consumer Duty: Two years on – the protection impact

Consumer Duty: Two years on – the protection impact

Impact on the market and next steps

Jaskeet Briah
clock 01 August 2025 • 5 min read
Alcohol, Britain, one night stands and smartwatches… what does Gen Z really think?

Alcohol, Britain, one night stands and smartwatches… what does Gen Z really think?

'Listening to younger people is as refreshing as it is challenging. But ignoring it isn't an option'

Kevin Carr
clock 24 July 2025 • 4 min read
Group life cover excluded from IHT liability

Group life cover excluded from IHT liability

HMRC decision on protection and inheritance tax

Cameron Roberts
clock 23 July 2025 • 2 min read