Justin Harper to depart LV=

After 16 years

John Brazier
clock • 2 min read

LV= has made a number of changes to its protection management team that will see propositions and marketing director Justin Harper leave the provider.

As part of the restructure, LV='s protection marketing & proposition and protection strategy & [artnerships teams will combine reporting to Toby Bainbridge, who joined LV= from Royal London in April 2020 as head of strategy. Mike Farrell, protection sale director, meanwhile, will be responsible for "market facing communications" as the company aims to "enhance its position as a leading protection provider". Harper, who has been with LV= for 16 years, took on responsibility for protection propositions at LV= following the departure of Debbie Kennedy to LifeSearch last year. He has held...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Kevin Carr on AI: I don't think we've even seen the tip of the iceberg

Kevin Carr on AI: I don't think we've even seen the tip of the iceberg

'The technology is evolving faster than many of us can imagine'

Kevin Carr
clock 13 May 2026 • 4 min read
Life insurance: Complexity vs cost and the confidence gap

Life insurance: Complexity vs cost and the confidence gap

Complexity and uncertainty create frustration for consumers and operational drag for advisers

Kevin Carr
clock 30 April 2026 • 4 min read
Holloway Friendly and Wiltshire Friendly to merge

Holloway Friendly and Wiltshire Friendly to merge

No job losses anticipated

Jaskeet Briah
clock 20 April 2026 • 2 min read