Simon Goldthorpe: Three ways to reassure clients during a crisis

While many clients are now well-accustomed to the ‘keep calm and stay invested' message that was instilled in them throughout the pandemic and previous crises, the current crisis comes at a time when markets are already under significant stress, owing to factors such as supply chain constraints and sky-high inflation. As the situation continues to develop, it's therefore vital for advisers to stay mindful of clients who may be feeling understandably nervous about their long-term financial plans. Clearly advisers will have different relationships with each of their clients and what res...