Phoenix Group revamps branding to reflect shift away from closed-book consolidator

New logo and tagline

Jenna Brown
clock • 2 min read
Phoenix Group revamps branding to reflect growing business
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Phoenix Group revamps branding to reflect growing business

Phoenix Group has redesigned its logo and branding to reflect the company's shift away from traditional closed-book consolidator and better engage with its target audience.

The long-term savings and retirement business, one of the UK's largest with 13 million customers, said it had moved on from its closed-book consolidator roots and now had growing consumer brands. ...

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