Phoenix Group revamps branding to reflect shift away from closed-book consolidator

New logo and tagline

Jenna Brown
clock • 2 min read
Phoenix Group revamps branding to reflect growing business

Phoenix Group revamps branding to reflect growing business

Phoenix Group has redesigned its logo and branding to reflect the company's shift away from traditional closed-book consolidator and better engage with its target audience.

The long-term savings and retirement business, one of the UK's largest with 13 million customers, said it had moved on from its closed-book consolidator roots and now had growing consumer brands. Its...

To continue reading this article...

Join Professional Adviser


  • Unlimited access to real-time news, industry insights and market intelligence.
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters.
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection.
  • Members-only access to the editor’s weekly Friday commentary
 Be the first to hear about our events and awards programmes.



Already a Professional Adviser member?


More on Companies