FCA targets young investors with £11m campaign

'Ignore hype, look at risk'

Julia Bahr
clock • 2 min read

The Financial Conduct Authority (FCA) has launched an £11m InvestSmart campaign targeting young investors to warn them about the dangers of higher-risk assets, such as cryptocurrencies.

The campaign is part of the FCA's consumer investments' strategy, which was launched in September. It was created to help consumers make better-informed investment decisions, the FCA said. The regulator said it was concerned that new investors are increasingly accessing higher-risk investments that may not be right for them or reflect their risk tolerance.  This comes as more than one million UK investors (6%) increased their holdings, or bought a high-risk investment during the pandemic, according to the FCA. It also surveyed 1,000 people aged 18-40 who invest in high-risk investm...

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