Report: Reputational risk putting advisers off sustainable funds

Greenwashing fears

Beth Brearley
clock • 2 min read
Greenwashing accusations key concern for advisers
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Greenwashing accusations key concern for advisers

Advisers are now more concerned about the potential backlash from recommending funds subsequently accused of greenwashing than the products’ performance, according to research from Boring Money.

More than two-thirds of advisers are worried about being caught up in the fallout if they recommend products that are not as green as they are marketed as, with 20% saying they are ‘very concerned'...

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