Standard Life Aberdeen officially becomes abrdn as it moves to 'single global brand

The company announced its rebrand in April as part of efforts "reshaping" the business and its growth strategy, by adopting a simplified structure focused on "three core growth vectors", including investments, adviser and personal. Caroline Connellan, the former chief executive of Brooks Macdonald, is leading Abrdn's personal wealth arm, it was announced in May. Abrdn rebrand: 'Clients may think advisers have punched a typo' In the coming months, all of the company's client and customer propositions will rebrand to the new name, abrdn. Stephen Bird, CEO of abrdn plc, said the re...