Aviva's restricted operation ditches retirement-only advice remit

Invesetment advice move

Mary Harper: "Our ambition is to help bridge the advice gap, so we will continue to look at how we make our advice offering more accessible to more people, whether that is by adding more propositions, if we see the demand, or thinking flexibly about other ways in which people can benefit from advice, whether that's the full service or a simplified version."
Mary Harper: "Our ambition is to help bridge the advice gap, so we will continue to look at how we make our advice offering more accessible to more people, whether that is by adding more propositions, if we see the demand, or thinking flexibly about other ways in which people can benefit from advice, whether that's the full service or a simplified version."
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Aviva’s restricted advice operation has become a whole of wealth business as its advisers will now cover investments as well as retirement.

Aviva Financial Advice (AFA) managing director Mary Harper first outlined the plans in an exclusive interview with Professional Adviser in February. AFA was established in 2016 with 12 advisers with...

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