Aviva Financial Advice is “absolutely committed” to the sector despite fluctuating adviser numbers since its inception in 2016 and a full-scale strategic review which refocused the business, its managing director has said.
Speaking to Professional Adviser, Mary Harper said the life company's advice arm's original at-retirement focus was "too narrow" and, now, the restricted business is establishing a whole of wealth advice remit delivered in a variety of ways following a business review. The insurer's advice arm, she added, is in the midst of setting up a simplified advice operation set for launch this year. Aviva re-entered the advice market in 2016 with the aim of filling a gap in the market created by the Retail Distribution Review and the opportunity presented by the introduction of pensions freedom, w...
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