The coronavirus pandemic has forced the wealth management industry to push ahead with digital engagement and accelerated companies adoption of ‘omnichannel’ communications, research has found.
Dunstan Thomas' Changing World of Wealth Management report revealed half of all respondents believed digital client engagement would be strengthened as a result of Covid-19 and its resulting national lockdown. It added omnichannel communications - where consumers are given unified messaging across each method of communication or device - would also become more prevalent. Enhanced digital communication was a high priority for 69% of discretionary fund managers (DFM) surveyed, the report added. Dunstan Thomas' chief innovation officer Andrew Martin said: "Covid-19 will accelerate an ...
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