First State rebrands following acquisition

First Sentier Investors is already the brand name for the firm in Australia, where it was formerly known as Colonial First State Global Asset Management, and the rebrand will result in no change to the business's investment teams or investment process. CEO of First Sentier Investors Mark Steinberg explained the name change "reflects our desire to be a unified global business", with the brand name reflecting the firm's "heritage and ongoing purpose". He added: "'First' references our strong and successful heritage as First State Investments, while the word 'Sentier' means path - which ...