Momentum Pensions has rebranded its self-invested personal pensions (SIPP) business to iPensions Group.
iPensions Group said the rebranding of its SIPP business is part of a wider strategy to emphasise its technology-led growth.
The group is now focusing on expansion and new product launches following what it described as "significant" investment in technology.
The rebrand follows the appointment of new group CEO Sandra Robertson.
Robertson said: "iPensions Group launches with a strong track record of deep technical knowledge, high-calibre service and ambitious plans for future growth."
She added: "The company's decades of experience help us to confidently develop and blend technology with strong technical support, transparent communication, robust diligence and dedicated people to deliver our vision of leading the pensions sector.
"The update of our brand elements helps to embody our vision better and it paves the way for future developments."
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