CIExpert system upgrade explained
‘Personalised Predictive Analysis’ tool
Critical illness comparison site CIExpert has rolled out a Personalised Predictive Analysis tool.
Critical illness comparison site CIExpert has rolled out a Personalised Predictive Analysis (PPA) tool for advisers who subscribe to the service.
The free upgrade, a result of user feedback, will be ‘personalised' in the sense it will take into account a client's exact family information. The firm also said it would be ‘predictive' because that...
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