Critical illness comparison site CIExpert has rolled out a Personalised Predictive Analysis (PPA) tool for advisers who subscribe to the service.
The free upgrade, a result of user feedback, will be ‘personalised' in the sense it will take into account a client's exact family information. The firm also said it would be ‘predictive' because that information would be used to assess the likelihood of a future claim and payment level and all of it was calculated through ‘analysis' to interpret the value of a plan, taking into account every condition. CIExpert director Alan Lakey said: "While user feedback has always been positive, we decided that to combat the growing complexity of plans we needed to advance to another level of precis...
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