Following in the footsteps of a number of publicly traded, if somewhat larger players, such as Manchester United and Juventus, Stevenage FC is offering supporters and investors the chance to buy shares in the club.
Chairman Phil Wallace said Stevenage was seeking to raise £1.2m by offering 12% of the Hertfordshire club's equity for sale. Shares will be priced at £25 each, with a minimum subscription of £1,000 for 40 shares.
With the club aiming high, investors will receive a 25% dividend if Stevenage is promoted to the division above - EFL League One - and an additional 75% dividend if the club reaches the second tier of English football, the EFL Championship. Stevenage finished one point off the play-off spots in EFL League Two last season.
Investors will receive voting rights on a 'one share, one vote' basis, and so will be consulted on "key issues relating to the club's identity". Funds raised through the Stevenage FC equity offering will primarily be used to increase the club's wage and transfer budget, Wallace said, with the immediate aim of securing promotion.
An illustrious list of globally-recognised names in football also offer shares on various stockmarkets, including the likes of Arsenal, Celtic, Juventus, Manchester United, Rangers and Roma.
Stevenage's offering is available through sports investment platform Tifosy, which launched English football's first online bond with Stevenage in 2017, raising £600,000 in six weeks. Clubs to have previously raised funds through Tifosy include Norwich City, which raised £5m.
Wallace, who has been involved with the club for two decades, said: "It is hardly ever possible to buy shares in a football club but we are offering people the chance to do that.
"These are real shares, with voting rights. People get to be real shareholders. The first reason you buy shares is to get a return, which is why we have included promotion dividends. We believe that by investing in the squad we can make that happen."
Brooks Macdonald has bought Edinburgh-based wealth and asset manager Cornelian Asset Managers for a fee of up to £39m.