Five tips from a Chartered firm to help with bulk platform transfers

'Don't overcomplicate the advice'

Tom Ellis
clock • 3 min read

Lift Financial has undertaken several bulk platform transfer exercises so here the Chartered financial planning firm offers five key takeaways it has learned from its previous efforts.

In a bid to encourage more advisers to move clients between providers, the lang cat earlier this week released a report on platform switching alongside AJ Bell. The lang cat surveyed 95 adviser firms for a section of the report and found experiences with platform switching varied significantly. One-quarter of the firms canvassed described moving clients from one platform to another as "a huge undertaking" or "absolutely brutal", while none saw it as an easy endeavour. In the report, to try and make transitioning clients from one platform to another seem less complicated and daunting, ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Regulation

AI and compliance: Charging for advice or administration?

AI and compliance: Charging for advice or administration?

Efficiency doesn't remove accountability

Gareth Fatchett
clock 03 September 2026 • 3 min read
FCA warns of Flagstone clone

FCA warns of Flagstone clone

Notice issued to alert consumers

Jenna Brown
clock 03 September 2026 • 3 min read
Andrew Goodwin: As the regulator plays catch-up, should advisers race towards AI's cutting edge?

Andrew Goodwin: As the regulator plays catch-up, should advisers race towards AI's cutting edge?

'The review offers tangible evidence of the FCA playing catch-up'

Andrew Goodwin
clock 01 September 2026 • 4 min read