Five tips from a Chartered firm to help with bulk platform transfers

'Don't overcomplicate the advice'

Tom Ellis
clock • 3 min read

Lift Financial has undertaken several bulk platform transfer exercises so here the Chartered financial planning firm offers five key takeaways it has learned from its previous efforts.

In a bid to encourage more advisers to move clients between providers, the lang cat earlier this week released a report on platform switching alongside AJ Bell. The lang cat surveyed 95 adviser firms for a section of the report and found experiences with platform switching varied significantly. One-quarter of the firms canvassed described moving clients from one platform to another as "a huge undertaking" or "absolutely brutal", while none saw it as an easy endeavour. In the report, to try and make transitioning clients from one platform to another seem less complicated and daunting, ...

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