Baby-boomers 'sleepwalking' into poor financial decisions

'After failing to seek advice' - Aegon

Sophie King
clock • 1 min read

Baby-boomers are "sleepwalking" their way into poor financial decisions after failing to seek advice, research by Aegon has indicated.

Of the more than 2,000 adults who took part in the survey, those aged 55 appear to be the most risk-averse when it comes to investments, Aegon found, with 44% of the group preferring to avoid risk "at all costs", compared with 36% of those aged 18 to 34. Around one-third (32%) meanwhile said being financially cautious was "incredibly important" to them and one-fifth (18%) said family and friends would describe them as cautious. When asked to place their risk appetite from zero to adventurous, two-fifths (39%) of over-55s admitted they have zero risk appetite, with just 17% of those ag...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

Muted response as Labour names Grimsby Town FC co-owner next investment minister

Muted response as Labour names Grimsby Town FC co-owner next investment minister

After the sudden exit of Poppy Gustafsson last week

Eve Maddock-Jones
clock 08 September 2025 • 2 min read
Hargreaves Lansdown and Schroders to launch double LTAF offering

Hargreaves Lansdown and Schroders to launch double LTAF offering

From next week

Eve Maddock-Jones
clock 08 September 2025 • 2 min read
Darius McDermott: Complacency at the peak

Darius McDermott: Complacency at the peak

'Markets to hit new highs, while credit spreads are at multi-decade lows'

Darius McDermott
clock 08 September 2025 • 5 min read