Baby-boomers 'sleepwalking' into poor financial decisions

'After failing to seek advice' - Aegon

Sophie King
clock • 1 min read

Baby-boomers are "sleepwalking" their way into poor financial decisions after failing to seek advice, research by Aegon has indicated.

Of the more than 2,000 adults who took part in the survey, those aged 55 appear to be the most risk-averse when it comes to investments, Aegon found, with 44% of the group preferring to avoid risk "at all costs", compared with 36% of those aged 18 to 34. Around one-third (32%) meanwhile said being financially cautious was "incredibly important" to them and one-fifth (18%) said family and friends would describe them as cautious. When asked to place their risk appetite from zero to adventurous, two-fifths (39%) of over-55s admitted they have zero risk appetite, with just 17% of those ag...

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