Baby-boomers 'sleepwalking' into poor financial decisions

'After failing to seek advice' - Aegon

Sophie King
clock • 1 min read

Baby-boomers are "sleepwalking" their way into poor financial decisions after failing to seek advice, research by Aegon has indicated.

Of the more than 2,000 adults who took part in the survey, those aged 55 appear to be the most risk-averse when it comes to investments, Aegon found, with 44% of the group preferring to avoid risk "at all costs", compared with 36% of those aged 18 to 34. Around one-third (32%) meanwhile said being financially cautious was "incredibly important" to them and one-fifth (18%) said family and friends would describe them as cautious. When asked to place their risk appetite from zero to adventurous, two-fifths (39%) of over-55s admitted they have zero risk appetite, with just 17% of those ag...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

Four reasons why direct engagement can still make a difference

Four reasons why direct engagement can still make a difference

'Quantitative data arguably tells only half the story'

Simon Wood
clock 05 March 2026 • 4 min read
Darius McDermott: Is income under pressure?

Darius McDermott: Is income under pressure?

‘The period of abundant income is ebbing'

Darius McDermott
clock 04 March 2026 • 5 min read
Investors told 'hold your nerve' as Iran strikes drive volatility

Investors told 'hold your nerve' as Iran strikes drive volatility

Ongoing conflict impact

Linus Uhlig
clock 02 March 2026 • 3 min read