How online 'nudges' are encouraging women to invest

Regular reminders and updates

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Emma-Lou Montgomery: “As women will, on average, retire with a smaller pension pot than men, it is vital they start investing as much as they can, as early as they can.”
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Emma-Lou Montgomery: “As women will, on average, retire with a smaller pension pot than men, it is vital they start investing as much as they can, as early as they can.”

Regular reminders and updates on investments are a key reason why women are choosing to invest through an online website or app, often investing for the first time, according to Fidelity International.

Research published by the firm today (19 February) shows 27% of women using online or money apps to invest because they wanted to receive regular updates, while a further 19% said the ability to receive...

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