Fintech firm Focus Solutions has launched focus:digital, which it has claimed will be a "game-changing" digital platform for financial advisers.
The firm said the software was available to anyone on the client-facing side of financial advice, including IFAs, wealth managers and banks, and can either be directly integrated within an adviser website or sit directly on it. Focus Solutions argued the software was "much more than gamified fact-finding" and excelled in four key areas - acquiring and onboarding clients, ease of use, relationship-building and adding "lifetime client value". The firm said clients would have access to a central dashboard to keep track of goals and receive 'nudges', while the software's triage rules will...
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