Focus Solutions launches 'game-changing' software for advisers

'More than gamified factfinding'

Tom Ellis
clock • 1 min read

Fintech firm Focus Solutions has launched focus:digital, which it has claimed will be a "game-changing" digital platform for financial advisers.

The firm said the software was available to anyone on the client-facing side of financial advice, including IFAs, wealth managers and banks, and can either be directly integrated within an adviser website or sit directly on it. Focus Solutions argued the software was "much more than gamified fact-finding" and excelled in four key areas - acquiring and onboarding clients, ease of use, relationship-building and adding "lifetime client value". The firm said clients would have access to a central dashboard to keep track of goals and receive 'nudges', while the software's triage rules will...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

'AI wants the full picture' – how clients use AI to find advisers

'AI wants the full picture' – how clients use AI to find advisers

Phil Bray speaks at PA360

Sophia Panayi
clock 23 April 2026 • 3 min read
Fintel offloads two non-core businesses for £1m

Fintel offloads two non-core businesses for £1m

Gateway Surveying Services and APS Legal & Associates

Jenna Brown
clock 23 April 2026 • 2 min read
AdvisoryAI launches rebrand amid 'record' growth

AdvisoryAI launches rebrand amid 'record' growth

Conversational interface to launch later this month

Sophia Panayi
clock 22 April 2026 • 2 min read