Health and life insurer Vitality has entered the long-term savings market with a proposition that sets out to reward healthy lifestyle choices and long-term investing.
The group launched its long-term savings and investment arm VitalityInvest today, saying it would be fully operational by 25 June. The new investment arm is set to launch three Vitality-owned products - a stocks and shares ISA, a junior ISA, and a retirement plan. The funds will comprise a mixture of active and passive investment strategies. The proposition is based on the concept of "shared value", which Vitality said generated economic value for all stakeholders through positive, long-term behaviour. The products aim to reward those who take steps to save for longer and live a healt...
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