PA360: 'Kill your darlings' and embrace tech to serve lower-value clients

The only way to properly adapt advice to capture lower value clients, and serve them in an efficient and effective way, is to overhaul the advice process from the bottom up, according to lang cat principal Mark Polson.  "Face-to-face advise for high-net worth clients is easy. For lower value clients you have to do it in bulk. The process for dealing with this kind of client has nothing to do with the typical advice process. Advisers must kill their darlings," he said.  Polson added it was always hard for advisers to rethink their strategy and letting go of certain processes would be h...