Phil Bray's best bits: Top five adviser marketing tips

Social media, case studies and marketing no no’s…

Victoria McKeever
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Phil Bray: "Use content to demonstrate expertise, contribute, add value, be personable (avoid permanent broadcast mode) and you will turn social media into a profitable stream of new enquiries.”
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Phil Bray: "Use content to demonstrate expertise, contribute, add value, be personable (avoid permanent broadcast mode) and you will turn social media into a profitable stream of new enquiries.”

Producing quality online content is a much overlooked yet vital part of an adviser's marketing arsenal, as Phil Bray has regularly pointed out, with that in mind here are some of his top tips…

Whether it be including case studies on your website, developing an effective social media presence or simply avoiding common online marketing pitfalls, The Yardstick Agency founder has frequently ...

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