Phil Bray's best bits: Top five adviser marketing tips

Whether it be including case studies on your website, developing an effective social media presence or simply avoiding common online marketing pitfalls, The Yardstick Agency founder has frequently emphasised the value for an adviser's business in creating an online profile. Urging advisers to consider marketing as an investment not a cost, Bray (pictured) says while some advisers may consider themselves "too time poor" to focus on this, done effectively it should offer a "measurable return". Here is Professional Adviser's top five picks from his tips throughout the year...