Almost two-thirds of the financial advice businesses reviewed in a new Which? investigation could be posting misleading claims about their qualifications on Unbiased and other directories.
The consumer champion looked into 43 advice firms listed on Unbiased and found 27 of them (63%) that claimed to employ certified financial planners did not have a single adviser with the relevant Chartered Institute of Securities and Investments (CISI) certification. Its investigation also found seven out of 24 firms (29%) falsely claimed Society of Later Life Advisers (SOLLA) accreditation and 14 out of 72 firms (19%) claimed to have advisers with chartered financial planner status, despite not employing anyone with those credentials. Which Money editor Harry Rose said: "Worryingly, ...
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