Govt risks repeating 'WASPI mistake' with AE campaign, Boulding warns

Providers left to inform public

Hannah Godfrey
clock • 2 min read

The government's decision not to highlight auto-enrolment (AE) contribution increases in its new 'Get to know your pension' campaign risks leaving savers in the dark and leaves it up to providers to communicate the changes, Adrian Boulding has warned.

The new campaign from the Department for Work and Pensions (DWP) features a set of video advertisements starring a mixture of everyday people and celebrities including entrepreneur and former Dragons Den star Theo Paphitis and host of First Dates, Fred Sirieix. The adverts urge consumers to "get to know your pension" and explain to the audience that the employer pays in as well as the employee. However, none of the adverts mention that minimum contributions are increasing from 2% to 5% of qualifying earnings in April 2018.   The NOW: Pensions director of policy said leaving people ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Retirement

The FCA's decumulation challenge: Can UK REITs help deliver sustainable retirement income?

The FCA's decumulation challenge: Can UK REITs help deliver sustainable retirement income?

A look at the three Ss of retirement income

James Peel
clock 04 August 2026 • 7 min read
What the decumulation shift means for advice firms, and how the best are responding

What the decumulation shift means for advice firms, and how the best are responding

'Technology is part of this picture in ways that are worth being honest about'

Andy Zanelli
clock 14 July 2026 • 4 min read
Millions make retirement trade-offs to fund children and grandchildren's university costs

Millions make retirement trade-offs to fund children and grandchildren's university costs

Includes many delaying retirement

Jen Frost
clock 03 June 2026 • 3 min read