Prando's Asset Management - Apathy rules UK

The chairman is pretty sure what IFA stands for

Julian Marr
clock • 3 min read

"Do you know your AERs from your LIBOR?" I asked the chairman of the improbably-sized investment company Prandeamus Asset Management when I visited him this week. "I beg your pardon?" he replied.

"What sort of a greeting is that? And especially after going AWOL for the last two weeks." "I'm sorry," I apologised. "I've just been flat-out with roadshows and the launch of Multi-Asset Review." "The impending arrival of that intriguing sounding new publication notwithstanding, there was a time when you used to take all that sort of thing in your stride and never miss a meeting," the chairman pointed out. "I know," I sighed. "I guess some things just become a tedious and inevitable part of life - whether it be my slowing down in general or off-colour puns about annual equivalent rates ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

MKC Invest backs robotics as physical AI takes off

MKC Invest backs robotics as physical AI takes off

Conducts four-week internal research project

Sophia Panayi
clock 03 July 2026 • 2 min read
Feel Good Friday: Free paraplanning mentoring initiative expands

Feel Good Friday: Free paraplanning mentoring initiative expands

The Paraplanner Club partners with Fundment

Professional Adviser
clock 03 July 2026 • 1 min read
Wesleyan launches two with profits funds for advisers

Wesleyan launches two with profits funds for advisers

Available on Aberdeen, Nucleus, Wealthtime and Hubwise platforms

Sophia Panayi
clock 03 July 2026 • 2 min read