Prando's Asset Management - Apathy rules UK

The chairman is pretty sure what IFA stands for

Julian Marr
clock • 3 min read

"Do you know your AERs from your LIBOR?" I asked the chairman of the improbably-sized investment company Prandeamus Asset Management when I visited him this week. "I beg your pardon?" he replied.

"What sort of a greeting is that? And especially after going AWOL for the last two weeks." "I'm sorry," I apologised. "I've just been flat-out with roadshows and the launch of Multi-Asset Review." "The impending arrival of that intriguing sounding new publication notwithstanding, there was a time when you used to take all that sort of thing in your stride and never miss a meeting," the chairman pointed out. "I know," I sighed. "I guess some things just become a tedious and inevitable part of life - whether it be my slowing down in general or off-colour puns about annual equivalent rates ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Advisers urged to remain 'alert' as LPA financial misconduct complaints rise

Advisers urged to remain 'alert' as LPA financial misconduct complaints rise

Alleged LPA financial misconduct complaints rose to almost 12,000

Sophia Panayi
clock 12 October 2026 • 3 min read
News editor's view: Taxing questions for advisers

News editor's view: Taxing questions for advisers

The news editor's Friday Night Takeaway from 9 October

Isabel Baxter
clock 09 October 2026 • 2 min read
Why the new chancellor must rebalance growth and consumer protection

Why the new chancellor must rebalance growth and consumer protection

'Healy should re-empower the FCA to unleash the full potential of Consumer Duty'

James Daley
clock 09 October 2026 • 3 min read