Cura Financial Services has launched a Game of Thrones-inspired 'Game of Gnomes' campaign to get people thinking about their protection insurance needs.
Clients are invited to take an online quiz to find out which gnome character they are most similar to. The character given suggests what type of protection insurance might be most relevant to them. The questions asked are all lifestyle related such as ‘do you have children?' and ‘what is your residential status?', and all gnomes are inspired by Game of Thrones characters, for example 'The Snowman' - a nod to Jon Snow. Yorkshire-based Cura Financial has been known for their quirky marketing campaigns in the past, such as their earlier Zombie campaign (inspired by AMC's The Walking D...
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