Informed Choice IFA launches on Amazon's Alexa

To better communicate with clients

Victoria McKeever
clock • 1 min read

Financial advice firm Informed Choice has launched a daily news feed on Amazon's responsive voice technology platform Alexa.

The firm is the first financial adviser to work with Alexa and will broadcast its daily updates alongside the likes of BBC News, Sky News and the Met Office. Known as ‘flash briefings', Informed Choice intends to use the recordings to offer users five-minute updates of key industry news and headlines. Flash briefings were launched on Amazon Echo and Echo Dot in March. Informed Choice said it developed its own briefings to build on the success of the firm's radio podcast, that recently celebrated reaching 250 episodes and 100,000 downloads. To activate the Informed Choice briefing, ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Companies

ValidPath launches client buyout programme for retiring IFAs

ValidPath launches client buyout programme for retiring IFAs

Designed to help with a ‘comprehensive succession and acquisition solution’

Isabel Baxter
clock 02 July 2025 • 4 min read
How one advice firm's consultancy fee charge 'adds value'

How one advice firm's consultancy fee charge 'adds value'

‘We felt that it isn’t right for us to only be rewarded by making a transactional sale’

Isabel Baxter
clock 01 July 2025 • 4 min read
Evelyn Partners completes sale of fund solutions business

Evelyn Partners completes sale of fund solutions business

75 staff to move over to Thesis

Patrick Brusnahan
clock 01 July 2025 • 1 min read