AJ Bell launches lifetime ISA on D2C platform

'More popular in D2C space'

Hannah Godfrey
clock • 2 min read

AJ Bell has launched a lifetime ISA (LISA) offering on its direct to consumer platform with plans to roll it out to its adviser platform in due course.

AJ Bell is the latest provider to offer the LISA, joining the likes of Hargreaves Lansdown, Nutmeg and the Share Centre. It said demand for the product was currently higher in the direct market, but it would launch the LISA on the adviser platform later in the year as part of a series of updates to the service. Investors will be able to access open market funds, shares, investment trusts, exchange-traded funds (ETFs), gilts and bonds as well as AJ Bell's range of passive funds and list of favourite funds through the product. The annual custody charge is 0.25%, which equates to £12....

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Retirement

Partner Insight: The psychology of retirement

Partner Insight: The psychology of retirement

Bridging the advisers-clients gap: How emotional intelligence can help build deeper trust with clients and better understand their financial goals

James Woodfall, Raise Your El.
clock 15 September 2025 • 1 min read
Managing drawdown risk: A new frontier in retirement planning

Managing drawdown risk: A new frontier in retirement planning

'Volatility alone is no longer a sufficient risk measure'

Matthew Wright
clock 29 August 2025 • 4 min read
Sounding the alarm: Facing the retirement reality check

Sounding the alarm: Facing the retirement reality check

'At the heart of the issue is a worrying lack of engagement'

Laith Khalaf
clock 17 June 2025 • 3 min read