"Do you help your staff to be successful?" I asked the chairman of the improbably-sized investment company Prandeamus Asset Management when I visited his office this week. "I'm not sure I understand the question," he replied.
"I mean, obviously by employing them in the first place I have given each member of the Prando's family every opportunity of being successful and …" "The Prando's family?" I interrupted, pulling a face. "My PR people tell me I should say things like that to make me sound more inclusive," the chairman explained. "Please don't," I said. "It sounds odd." "But apparently I have a tendency to talk about myself and the company as if we were interchangeable," he pointed out. "I've noticed," I agreed. "But surely genuine egotism is marginally preferable to false modesty." "That's what I think...
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