Aegon rules out move into DB transfer advice

‘Do not wish to compete with advisers’

Hannah Godfrey
clock • 2 min read

Provider Aegon has ruled out venturing into financial advice on defined benefit (DB) pension transfers, saying it does "not wish to compete with advisers".

The firm's pension director Steven Cameron said the provider had no intention of coming into the DB transfer or advice markets at any point in the future and that doing so would be against company strategy. The clarification came after it was revealed rival firm Aviva was exploring its options in the space. Unlike Aegon, Aviva has its own advice business, which focuses on pension advice. Cameron said: "We do not wish in any way to compete with advisers, we want to support advisers do what they do best, and that's at the heart of our strategy. "We have no plans to try to offer advic...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Retirement

Defensive income before retirement: A four layered framework

Defensive income before retirement: A four layered framework

Entering decumulation can be an unsettling time for clients

Joe Simpson
clock 10 August 2026 • 4 min read
The FCA's decumulation challenge: Can UK REITs help deliver sustainable retirement income?

The FCA's decumulation challenge: Can UK REITs help deliver sustainable retirement income?

A look at the three Ss of retirement income

James Peel
clock 04 August 2026 • 7 min read
What the decumulation shift means for advice firms, and how the best are responding

What the decumulation shift means for advice firms, and how the best are responding

'Technology is part of this picture in ways that are worth being honest about'

Andy Zanelli
clock 14 July 2026 • 4 min read