Advisers have criticised the new Financial Conduct Authority (FCA) logo, which cost more than £66,000 to produce, for being "unexciting" and "pointless".
They said the money spent on the rebrand could not be justified and was unlikely going to change consumer perception of the regulator. The FCA had hired media agency Saatchi & Saatchi Pro to refresh its brand - including its current logo, as seen below - to make it more consumer friendly. Figures obtained by City A.M. through a Freedom of Information request found the regulator had spent £66,410 in total on the rebrand. It spent £57,600 on hiring Saatchi & Saatchi Pro for the project and £8,810 on design templates, fonts and trademark registrations. It said the cost had been fa...
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