Advisers ranked 'product and proposition' as the most important factor in pension provider service, Defaqto found in its annual survey of the market.
Advisers were invited to rank six areas of provider service, according to what they considered most important - provider strength and brand; provider staff; product and proposition; new business servicing; existing business administration; and online services. ‘Product and proposition' topped the list this year with ‘new business servicing' coming second. They ranked 6th and 5th in 2015 respectively. The report suggested this "complete reversal" demonstrated how advisers are placing increasing importance on ‘feature-rich' products that offer the flexibility to meet ongoing client needs. ...
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