Wealth managers: Service will be key to success of 'sleeping giant' Barclays' D2C plans

Reaction to Barclays D2C platform plans

clock • 2 min read

Wealth managers have said Barclays' plans to launch low-cost investment platform, Barclays Direct Investing, is a good move for the banking industry, but its success will depend on the quality of the service.

Barclays has announced plans to combine its banking and investment management divisions to create an online platform which will allow customers to manage their savings, current accounts and investments in one place. Lee Robertson, CEO at Investment Quorum, believes the launch is a good move for the bank as it addresses developments in technology and the idea clients want easy and instant access to all their financial needs. He said: "Barclays has a big customer base and in this increasingly digital age, clients want ready access to all their services. "If it is accurate, timely and...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Companies

Aberdeen reshuffles executives as Jonathan Asquith named interim chair

Aberdeen reshuffles executives as Jonathan Asquith named interim chair

Douglas Flint set to step down

Linus Uhlig
clock 26 March 2026 • 1 min read
Perspective buys six advice firms in first quarter

Perspective buys six advice firms in first quarter

Adding £825m in assets

Jen Frost
clock 26 March 2026 • 2 min read
Tatton-backed Absolute Financial snaps up second IFA

Tatton-backed Absolute Financial snaps up second IFA

HR Independent Financial Services joins as the firm eyes eight more

Isabel Baxter
clock 23 March 2026 • 1 min read