Advisers should not shy away from giving advice they themselves would not follow for fear of what the regulator might think, Rory Percival has said.
The Financial Conduct Authority (FCA) technical specialist said advisers must always look to meet the client's objectives, regardless of how unconventional they are. Percival (pictured) was speaking at Distribution Technology's London conference where advisers voiced concerns about a regulatory backlash when dealing with insistent clients. He told delegates the regulator wanted to see advice tailored to the individual needs of clients and had no "predetermined view about critical yield or any other aspect". Advice is about "doing what meets the client's objectives" and that can inc...
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