Advisers should shift to 'outcome-focused' retirement investing

Jenna Towler
clock •

The advent of pensions freedom and auto-enrolment means it is time for advisers to rethink traditional retirement investment strategies and look toward "cradle to grave" investing, according to Birthstar.

Head of research Henry Cobbe predicts a rise lifecycle investing through target date funds, currently popular in the US, among retail investors as they are "easier to use and simpler to understand" than current investment strategies. He said investment strategies must move to become "outcome orientated" to better serve savers. "Advisers have a key role to play," he added. The firm has launched series of CPD papers for advisers focused on target date fund education. The second in the series, Lifecycle investing with target date funds, will be released this week. The paper outline...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Pensions

Ten workplace pension providers achieve 'overall gold' ratings

Ten workplace pension providers achieve 'overall gold' ratings

Mercer takes clean sweep of overall gold awards

Sophia Panayi
clock 28 September 2026 • 3 min read
FCA data reveals 'notable advice gap' in drawdown

FCA data reveals 'notable advice gap' in drawdown

Almost half of pots entering drawdown now do so without regulated advice

Sophia Panayi
clock 24 September 2026 • 2 min read
Action 'needed now' on salary sacrifice to minimise disruption

Action 'needed now' on salary sacrifice to minimise disruption

LCP says early preparation will help employers navigate the transition

Jonathan Stapleton
clock 24 September 2026 • 2 min read