New IFA using face aging app to encourage savings habit

Postcard Planning, which launched last month, has taken to photographing some clients at the first meeting before using the ‘Aging Booth' app to alter the image as though three decades had passed. It then sends the client a postcard - using another app: Touchnote - showing the original image next to its aged equivalent with an attached message outlining that the business will help them plan for their future. The idea was inspired by Harvard Business Review research suggesting brief exposure to aged images of the self can help people appreciate rewards that will benefit them later in l...