Clients want contact 11 times a year - survey

Carmen Reichman
clock

The best communication strategy for advisers to keep clients happy is to contact them 11 times a year, according to a survey which tracked client satisfaction.

Clients are more likely to give a negative review of their experience when interaction levels dip below this level, the survey said. Clients who see their relationship manager six times a year gave a satisfaction score of poor while this changed to moderate for those who see their adviser nine times. By contrast clients considered it a good service to be contacted 11 times a year. Related reading: FCA in-house funds review uncovers communication failings The survey was released by NPG Wealth Management, SEI and Scorpio Partnership after consulting 3,113 investors globally. ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Adviser tips

Scaling Smarter: Unlocking Growth in a Changing Advice Market

Scaling Smarter: Unlocking Growth in a Changing Advice Market

Join us for an exclusive webinar exploring how advice firms can unlock growth by adapting to the evolving needs of clients, without compromising on quality or profitability.

Professional Adviser
clock 05 January 2026 • 1 min read
Partner Insight: Advised baby boomers are more retirement ready

Partner Insight: Advised baby boomers are more retirement ready

Vanguard research shows most UK baby boomers are not on track to meet spending needs in retirement.

Georgina Yarwood and Warwick Bloore, Vanguard, Europe
clock 09 December 2025 • 9 min read
Interactive video: Navigating today's complex financial landscape as an adviser?

Interactive video: Navigating today's complex financial landscape as an adviser?

Advisers today operate in a competitive landscape, grappling with intricate client demands, increasing regulatory oversight, and volatile markets.

Sarka Halas
clock 04 April 2025 • 1 min read