Clients want contact 11 times a year - survey

Carmen Reichman
clock

The best communication strategy for advisers to keep clients happy is to contact them 11 times a year, according to a survey which tracked client satisfaction.

Clients are more likely to give a negative review of their experience when interaction levels dip below this level, the survey said. Clients who see their relationship manager six times a year gave a satisfaction score of poor while this changed to moderate for those who see their adviser nine times. By contrast clients considered it a good service to be contacted 11 times a year. Related reading: FCA in-house funds review uncovers communication failings The survey was released by NPG Wealth Management, SEI and Scorpio Partnership after consulting 3,113 investors globally. ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Adviser tips

Editor's View: Looking back at the week that was PA360

Editor's View: Looking back at the week that was PA360

The editor's Friday Night Takeaway from 26 April

Hope Coumbe
clock 26 April 2024 • 1 min read
Editor's View: The consolidation news keeps on coming

Editor's View: The consolidation news keeps on coming

The editor's Friday Night Takeaway from 19 April

Hope Coumbe
clock 19 April 2024 • 1 min read
IFAs must grasp gender differences to grow female client base

IFAs must grasp gender differences to grow female client base

IFAs must communicate differently to build trust with female clients

Jenna Brown
clock 17 April 2024 • 2 min read