Just Retirement's sales plummet post-pension freedoms Budget

Laura Miller
clock

Annuity specialist Just Retirement has reported sales are down by a fifth since the 2014 Budget that removed the need for people to buy its main product.

Total sales in the nine months to 31 March decreased by 22% compared to the previous largely pre-Budget period, the company said. Tumbling annuity sales were the main drag on business, down 15% compared to the nine months to 31 March 2014. This was driven by a 60% fall in sales of individually annuities, from £380m to £152m, as retirees shunned the products in favour of freedoms which allowed them to take their retirement pot as a lump sum from this April. The huge drop off in individual annuity business was in part offset by a more than tenfold increase in defined benefit de-riski...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Retirement

Why we plan holidays, not retirements: Changing the client conversation

Why we plan holidays, not retirements: Changing the client conversation

'This is scary for us as an industry but even more scary for us as a nation'

Verona Kenny
clock 04 June 2025 • 4 min read
Inflation drives 'modest' rises in PLSA's Retirement Living Standards

Inflation drives 'modest' rises in PLSA's Retirement Living Standards

Majority of pre-retirees expect to live with someone else in retirement

Martin Richmond
clock 03 June 2025 • 8 min read
PA360: The 'human' element of retirement planning becoming ever more important

PA360: The 'human' element of retirement planning becoming ever more important

Retirement panel on client-centric approaches

Isabel Baxter
clock 02 May 2025 • 3 min read