Hargreaves Lansdown downgraded as rivals continue to emerge

clock •

Shares in D2C giant Hargreaves Lansdown fell today after analysts at RBC Capital Markets downgraded the stock on fears its share price will continue to struggle in the face of increasing competition.

Shares in the business have already tumbled by over a third this year, off as much as 38% from their peak of £15.49 at the start of 2014. Today they fell a further 2.7% to 938p, after RBC downgraded its view on the shares from outperform to sector perform. It warned any potential upside for the shares is limited in the near term, and cut its target price by 35% to £10.75. It said: "We believe potential upside is limited by HL's high valuation compared to the diversified financials sector, since we believe the market is awaiting clarity on HL's improved cash offering and since competit...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

Baillie Gifford workforce faces 10% reduction following voluntary exit programme

Baillie Gifford workforce faces 10% reduction following voluntary exit programme

Around 160 roles vacated

clock 23 September 2026 • 1 min read
Nine SJP funds flagged for underperformance in AoV despite improvements on last year

Nine SJP funds flagged for underperformance in AoV despite improvements on last year

89% of assets given green light

Alex Sebastian
clock 22 September 2026 • 2 min read
The human advantage in an AI-powered asset management industry

The human advantage in an AI-powered asset management industry

'AI should be used to enhance, not replace, human engagement'

Apiramy Jeyarajah
clock 22 September 2026 • 5 min read