Prudential plans UK platform push as part of £100m expansion

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Prudential is planning to move into the platform space as part of a drive to diversify its business, the company has told analysts.

UK chief executive Jackie Hunt (pictured) said the firm will broaden its retirement income proposition, launch ISAs and develop packaged products designed to fit into the platform space as part of the plans. Platform solutions are “critical”, she said, although she rebuffed the argument the firm’s current lack of a platform is a hindrance. She told investors: “If you look at money, it is moving onto platforms; it is where customers want to deal with us, it is the way in which our advisers want to deal with us. “I do not think we necessarily need to own a platform. We need to have t...

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