Chelsea Financial Services cuts fees as D2C pricing war continues

clock

Chelsea Financial Services is cutting its headline annual charge from 0.5% to 0.4% from 6 April, as it moves to compete with rivals in the direct to consumer (D2C) space.

The discount broker - which operates via Cofunds - has also secured a lower annual charge from the platform, reducing the fee from 0.25% to 0.2%. Chelsea is not introducing any additional fees for telephone dealing, sending paper statements or for exit. Chelsea's headline reduction from 0.5% to 0.4% applies to clients with up to £250,000 invested with the broker. However, like competitors, those with more assets receive cheaper charges. While all clients will pay 0.4% on their first £250,000, they will pay 0.35% on the next £250,000-£500,000. Using the tiered system, the char...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

US investment manager Nuveen to buy Schroders in £9.9bn deal

US investment manager Nuveen to buy Schroders in £9.9bn deal

Combined group will oversee almost $2.5trn of assets under management

Linus Uhlig
clock 12 February 2026 • 2 min read
UK DIY investment grew by more than £100bn in 2025

UK DIY investment grew by more than £100bn in 2025

According to data released by Boring Money

Patrick Brusnahan
clock 11 February 2026 • 2 min read
Darius McDermott: Think active for the decade ahead

Darius McDermott: Think active for the decade ahead

'There are reasons to be nervous about the largest companies in the index'

Darius McDermott
clock 11 February 2026 • 5 min read