Aviva to help advisers grow client bank through Facebook

Nicola Brittain
clock

Aviva has launched a platform to help advisers use Facebook and other social media to grow and re-engage their client bank.

According to research from the provider, 41% of advisers do not use any social media. And of those that do, most use LinkedIn (at 33%), with users tending to check in on a weekly basis (18.5%) or less frequently (22%). Twitter and Facebook are used in a professional capacity - but only by 13% of advisers. However, Aviva argues that with 68% of people now searching online when making decisions about money-related goods and services, advisers should make more of the opportunities social media affords. The company has launched an online platform as part of its New Thinking campaign of...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

March 2024: Month in review with deputy editor Jenna Brown

March 2024: Month in review with deputy editor Jenna Brown

Take a look at some of the news and feature highlights of the last month

Jenna Brown
clock 28 March 2024 • 5 min read
Wren Sterling adds £265m in client assets in latest deal

Wren Sterling adds £265m in client assets in latest deal

First advisory firm purchase of 2024 for national financial planner

Jenna Brown
clock 28 March 2024 • 1 min read
Consumer Duty Alliance looks to attract advice industry talent

Consumer Duty Alliance looks to attract advice industry talent

New Talent Alliance will be chaired by M&G Wealth Advice MD Tom Hegarty

Isabel Baxter
clock 27 March 2024 • 2 min read