Tax breaks could give 'protection incentive' - advisers

The survey, conducted by Zurich, looks at the barriers to people taking out adequate protection, and explores adviser views on measures that could help raise awareness of its importance. The most common reason advisers give for their customers not buying protection is that they believe they already have some form of cover in place via their employer (65%).  Other key reasons for failing to buy protection include an ‘it won't happen to me attitude' (59%); a reluctance to consider unpleasant life events such as unemployment, illness or death (57%); cost (52%); and the belief that the st...