JP Morgan: advisers struggling to get clients out of cash

Many conservative investors are losing money by holding excessive amounts of cash, the firm said, and has launched an inflation calculator to help IFAs demonstrate losses to clients. "Advisers tell us that getting their more conservative clients to consider investments outside of cash is a frequent problem," said head of intermediary marketing Scott McKay. "With many savings accounts yielding less than the inflation rate today, investors are losing money in real terms." The calculator hosted on the firm's intermediary site shows a number of cash positions held by clients would erod...