Advisers 'lose significant re-broking income' after G-day price rises

clock

IFAs have lost significant protection policy renewal income following G-Day price hikes, an adviser has said.

Advice firm Catalyst Financial Solutions said clients are being put off by the comparably higher prices post-gender neutralisation. Lawrence King, chief executive of the IFA firm, said: "For new clients, selling protection is okay because they have nothing to compare against. "But the renewals and re-broking for existing policyholders is probably a line of business that is not going to happen much now." He added that as an IFA there were other areas of business to rely on but the protection specialist adviser may struggle if this was a significant part of income stream. "Insurer...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Consumer Duty: Two years on – the protection impact

Consumer Duty: Two years on – the protection impact

Impact on the market and next steps

Jaskeet Briah
clock 01 August 2025 • 5 min read
Alcohol, Britain, one night stands and smartwatches… what does Gen Z really think?

Alcohol, Britain, one night stands and smartwatches… what does Gen Z really think?

'Listening to younger people is as refreshing as it is challenging. But ignoring it isn't an option'

Kevin Carr
clock 24 July 2025 • 4 min read
Group life cover excluded from IHT liability

Group life cover excluded from IHT liability

HMRC decision on protection and inheritance tax

Cameron Roberts
clock 23 July 2025 • 2 min read