New online advice business, Wake up Your Wealth, claims it can offer pensions advice to its customers for less than £100, but how does it do it? Founder and strategy director Tony Vail explains...
Wake up your Wealth was set up two years ago but, until last month, people were offered its services on an invitation-only basis. However, the company last month launched its ‘pensions wizard' software, meaning the general public could use the service. It offers regulated pensions advice to customers for less than £100 a pop. How? IFAonline: So tell us, what is Wake up Your Wealth? TV: "The pensions wizard was launched, and went public, last month and it is now an online fully regulated pensions service. It uses algorithms designed to test attitude to risk using psychometric p...
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