Informed Choice to launch exec-only proposition

The service, named IC Direct, will target consumers with between £20,000 and £40,000 of investable assets. The company currently caters for clients with an average of £300,000 of assets. IC Direct will disclose two simple charges to clients: a platform charge and fund management charge. "Many of the existing platforms seem loathe to disclose exactly what they are being paid for providing the service," said managing director Martin Bamford. He said IC Direct will also offer a "no schmoozing guarantee" approach to fund research, rejecting the "best-buy" approach adopted by large disc...