Huge opportunities for equity release advice - report

clock

There are huge opportunities for financial advisers to speak to clients about equity release, according to research by Just Retirement.

The provider's survey The Role of Home Equity in Retirement Planning - believed to be the largest report of its kind - found that 44% of consumers do not know where to seek advice and nine in ten cannot name a provider. Stephen Lowe, group director of external affairs at Just Retirement said: "Advice has a crucial role because it helps overcome misconceptions about how equity release works and highlights the consumer safeguards in place." Around a fifth (19%) said they would speak to a financial adviser for equity releae advice. Others said they would prefer to seek advice from a b...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on uncategorised

Women in Financial Advice Awards 2026: Nominations close today!

Women in Financial Advice Awards 2026: Nominations close today!

Awards to be held at Hilton Bankside in London

Professional Adviser
clock 08 May 2026 • 1 min read
'Quality is the golden thread' – why Benchmark won Best Advice Network

'Quality is the golden thread' – why Benchmark won Best Advice Network

PA Awards 2026 winner shares secrets to success

Professional Adviser
clock 29 April 2026 • 3 min read
Editor's message: When new beginnings come together

Editor's message: When new beginnings come together

Professional Adviser will be back on Tuesday

Jen Frost
clock 02 April 2026 • 1 min read