PruProtect offers 30% free life cover and reprices IP

The 30% Cover Booster will apply for three years to policies taken out between 18 June and 30 September this year; the free amount will be capped at £150,000. A choice will be provided at the end of the period to continue with the additional cover without underwriting, at which point premiums can be discounted Vitality-status pending. Phil Jeynes, head of account development at PruProtect, said the insurer recognised the development tied in with the market opportunity pre-gender directive and income minus expenses tax change, but would have introduced it regardless. He said: "We ar...