More 2 life increases adviser market share

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Equity release provider More 2 Life saw its market share of lump sum business through advisers reach 14% in Q1.

Total advances for lump sum mortgages were £63.3 million to 31 March, with advisers taking 91% of the total market (around £58 million). Managing director, Jon King said this result was driven by enhanced equity release which "delivers higher lump sums through its more individualised underwriting and advisers are focusing on that when looking at the best deals for customers." He is confident the market share will grow following More 2 Life's recent launch of higher LTVs of up to 45.1% for 65-year-olds. This compares with previous LTVs of 34%.

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