Money Advice Service: We help IFAs

Since it was rebranded from the Consumer Financial Education Body, the service has been criticised by many IFAs - who contribute towards its funding - for using the word 'advice', which AIFA has argued could confuse consumers. However, speaking to IFAonline, chief executive Tony Hobman said the organisation was "sensitive to the advisory community" and detailed some of the benefits it provides. "I know there are IFAs who are taking our content, including the health check, to use with their customers before they come for full advice. I think it shows a sense of cooperation and shows we...